Your Site Isn’t a Cornfield… Just Because You Build it, Doesn’t Mean They’ll Come

Your website is not a cornfield… just because you built it, doesn’t mean they’ll come.

So, you’ve got a website — great! Now it’s time to sit back and watch the business roll in, right?

I mean, that’s how it works in the movie — he builds the baseball field in the middle of nowhere, and like magic, ghostly baseball players show up and cars line up for miles to see them play.

Unfortunately, you won’t have James Earl Jones or cornfield magic on your side.

In this session, join digital marketing bad-ass, Heather Steele of Blue Steele Solutions and The Problem Solver Method to learn how to get the right people to your website and move them into your sales funnel once they get there.

Check out the presentation slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted at any level of WordPresser (beginner, intermediate, and advanced).

Unlocking SEO Through Content Marketing: A Step-by-Step Guide

SEO is over-analyzed and over-explained. But it really comes down to 1 thing: how well can you connect your website to your audience? The gap between your website and your audience can be difficult to bridge. Fortunately, the best way to connect those two sides is through something that doesn’t require technical knowledge — content marketing.

In this talk, Mark Rogers will walk attendees through everything they need to know to build a content marketing program that grabs attention from search engines. He’ll walk attendees through creating a content strategy, conducting keyword research, writing and optimizing content for SEO, and reviewing success metrics.

Check out the presentation slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted at any level of WordPresser (beginner, intermediate, and advanced).

The Future of WordPress as a Headless CMS

JAMstack is growing in popularity as a faster, more secure option than a traditional CMS like WordPress. However, WordPress is still a powerful tool for creating and managing content and can serve as the backend for a modern application. In this session, you’ll learn what JAMstack is, why many consider it the future of the web, and how WordPress fits into a modern web application architecture.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted at any level of WordPresser (beginner, intermediate, and advanced).

Fall 2020 (Virtual) Mega Meetup

Last fall we held our first mega meetup. We loved the format so much we wanted to have another this year. Due to COVID, however, we had to move our meetups online and make a few adjustments.

See the schedule and sessions below and make sure to RSVP for each session you want to attend on meetup.com.

Can’t make the event? Check out our site after for recordings and slides for all presentations.

Schedule

Track 1 – Existing Site Users

9-10AM — Open Discussion + Q&A

10-11AM — Mark Rogers — Unlocking SEO Through Content Marketing

11AM-12PM — Heather Steele — Your Site Isn’t a Cornfield… Just Because You Build it, Doesn’t Mean They’ll Come

Track 2 – Developers

9AM-12PM — Mike Hale — The Future of WordPress as a Headless CMS

Sessions

(Track 1) Open Discussion & Q&A

To kick off our mega meetup series of events, we’ll start with an open discussion and Q&A. Ask questions, share a success or challenge, meet others in the group or just come to hang out.

(Track 2) The Future of WordPress as a Headless CMS

JAMstack is growing in popularity as a faster, more secure option than a traditional CMS like WordPress. However, WordPress is still a powerful tool for creating and managing content and can serve as the backend for a modern application. In this session, you’ll learn what JAMstack is, why many consider it the future of the web, and how WordPress fits into a modern web application architecture.

(Track 1) Unlocking SEO Through Content Marketing: A Step-by-Step Guide

SEO is over-analyzed and over-explained. But it really comes down to 1 thing: how well can you connect your website to your audience? The gap between your website and your audience can be difficult to bridge. Fortunately, the best way to connect those two sides is through something that doesn’t require technical knowledge — content marketing.

In this talk, Mark Rogers will walk attendees through everything they need to know to build a content marketing program that grabs attention from search engines. He’ll walk attendees through creating a content strategy, conducting keyword research, writing and optimizing content for SEO, and reviewing success metrics.

(Track 1) Your Site Isn’t a Cornfield… Just Because You Build it, Doesn’t Mean They’ll Come

Your website is not a cornfield… just because you built it, doesn’t mean they’ll come.

So, you’ve got a website — great! Now it’s time to sit back and watch the business roll in, right?

I mean, that’s how it works in the movie — he builds the baseball field in the middle of nowhere, and like magic, ghostly baseball players show up and cars line up for miles to see them play.

Unfortunately, you won’t have James Earl Jones or cornfield magic on your side.

Join digital marketing bad-ass, Heather Steele of Blue Steele Solutions to learn how to get the right people to your website and move them into your sales funnel once they get there.

Manage Your WordPress Site Across Multiple Environments

Whether your goal is to work on and preview your own website changes or to update and present changes for a client’s website, managing multiple WordPress instances can help your workflow. We’ll discuss the benefits of creating local, staging, and live WordPress environments for your site and how to manage changes across multiple environments. Duncan will discuss workflows for those just getting started up to the full-time professional managing websites for multiple clients.

Duncan is an interactive designer and developer with 10 years of experience working with WordPress as a freelancer and agency professional. He’ll share his experience going from a first-time WordPress tinkerer to a juggler of multiple from-scratch client websites.

Subscribe to our YouTube channel to get notification of future videos!

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted at any level of WordPresser (beginner, intermediate, and advanced).

Headless WordPress on Vue and Nuxt

Headless WordPress is known to dramatically speed up your site (up to 8 times as fast, if you can believe Netlify!)

It seems as easy as following a Smashing Magazine article, or so Benji Kostenbader, Front-End Developer at Top Hat, thought. But what about ACFs, Yoast, Forms, and Custom Post Types? Follow him on a journey down the rabbit hole of Static Sites and the WordPress REST API!

Subscribe to our YouTube channel to get notification of future videos!

Benji was so kind as to provide his presentation slides as well. Hope you enjoyed his journey, so you can be on to your nuxt! 😉


Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced).

Understanding (Yoast) SEO

For our May 2020 Meetup, Understanding (Yoast) SEO, we had a guest presenter give us an overview of the best practices for using Yoast SEO plugin, including:

  • Setting defaults for search appearance and making sure only the content you want indexed gets indexed
  • Generating the XML sitemap and checking it carefully
  • Connecting your site to Google Search Console
  • Using Yoast to view 404 not found errors
  • How to use the red light/green light indicators and what how not to use these lights
  • Special settings for social sharing
  • How to no-index a page
  • Other helpful on-page, on-site SEO tips

This meetup presentation was given by Angela Bowman. Angela is a WordPress website custom theme coder and instructor. She specializes in highly customized sites for businesses and nonprofits. She loves the challenge of coding uniquely branded designs for clients and helping them strategize their content organization in WordPress. Angela has been teaching WordPress classes at Boulder Digital Arts since 2009 and started using WordPress in 2007.

Below is the recording of the meetup and here are the links to the slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced).

Security & Performance Lessons Learned from Multimillion Dollar WordPress Shops

Security and performance is important for any website. But what about a website with hundreds of thousands of visitors per month and millions of dollars a year on the line?

In this session built for site managers and developers, Top Hat founder Ben Butler will share lessons from managing and building high-traffic WordPress shops to help you effectively scale any WordPress website for the masses.

This meetup was held in April 2020.

Below is the Zoom recording of the meetup and here are the links to the slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced).

Build Ecommerce Sites With Confidence (Demystifying commerce)

Building an ecommerce can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy.

Fortunately it doesn’t have to be scary.

Join speaker Topher DeRosia to look at a number of steps you can take to remove the uncertainty from building ecommerce websites so that you can move forward with confidence.

This meetup was held in March 2020.

Below is the Zoom recording of the meetup and here are the links to the slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced).

8 Reasons You Should Consider Speaking at a Meetup

As a meetup organizer, I love finding speakers to deliver awesome presentations for our group.

Often when I ask someone to present, though, I get feedback like, “Me?” or “I don’t know enough.”

But you (and they) do know enough, already, right now. So let’s talk about eight reasons why you should consider speaking at a meetup.

  1. Everyone knows something! The web is VAST, there are SO many moving parts and change is constant. I guarantee that you know something that someone else doesn’t.
  2. The best way to learn more about a topic is to teach someone else. Preparing your presentation will allow you to deepen your knowledge. (And giving it allows you to learn even more.)
  3. Has anyone in the WordPress space helped you? Have you learned from someone in the community? Consider speaking so that you can pay it forward.
  4. You never know who you’ll inspire by getting up there to speak. You can be a role model (which feels really good).
  5. New speakers make the community vibrant and strong — they’re what keep the community moving forward.
  6. You’ll gain confidence speaking in front of a group. Meetups have the added bonus of being comfortable and laid back, so what better place to speak?
  7. Speaking also allows you to demonstrate authority in your network.
  8. It’s fun! The audience is often really appreciative and engaging. They want to know more, which makes presenting an enjoyable experience.

If you’ve spoken at a meetup before, do you have any other reasons? Share in the comments below!

Would you like to give a presentation at a future WordPress Pittsburgh meetup? Get in touch! All WordPress-related topics are welcome. We appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced). (Not from the Pittsburgh area? We do virtual meetups, too!)