Your Site Isn’t a Cornfield… Just Because You Build it, Doesn’t Mean They’ll Come

Your website is not a cornfield… just because you built it, doesn’t mean they’ll come. So, you’ve got a website — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of nowhere, […]

Unlocking SEO Through Content Marketing: A Step-by-Step Guide

SEO is over-analyzed and over-explained. But it really comes down to 1 thing: how well can you connect your website to your audience? The gap between your website and your audience can be difficult to bridge. Fortunately, the best way to connect those two sides is through something that doesn’t require technical knowledge — content […]

The Future of WordPress as a Headless CMS

JAMstack is growing in popularity as a faster, more secure option than a traditional CMS like WordPress. However, WordPress is still a powerful tool for creating and managing content and can serve as the backend for a modern application. In this session, you’ll learn what JAMstack is, why many consider it the future of the […]

Manage Your WordPress Site Across Multiple Environments

Whether your goal is to work on and preview your own website changes or to update and present changes for a client’s website, managing multiple WordPress instances can help your workflow. We’ll discuss the benefits of creating local, staging, and live WordPress environments for your site and how to manage changes across multiple environments. Duncan […]

Security & Performance Lessons Learned from Multimillion Dollar WordPress Shops

Security and performance is important for any website. But what about a website with hundreds of thousands of visitors per month and millions of dollars a year on the line? In this session built for site managers and developers, Top Hat founder Ben Butler will share lessons from managing and building high-traffic WordPress shops to […]

Build Ecommerce Sites With Confidence (Demystifying commerce)

Building an ecommerce can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy. Fortunately it doesn’t have to be scary. Join speaker Topher DeRosia to look at a number of steps you can take to remove the uncertainty from […]

8 Reasons You Should Consider Speaking at a Meetup

As a meetup organizer, I love finding speakers to deliver awesome presentations for our group. Often when I ask someone to present, though, I get feedback like, “Me?” or “I don’t know enough.” But you (and they) do know enough, already, right now. So let’s talk about eight reasons why you should consider speaking at […]