Google Analytics + WordPress 101: A Beginner’s Guide to Understanding GA

Installing WordPress is just the start of any Web publisher or developer’s journey. Knowing how your visitors’ experience your website and/or blog assists you in making changes that can have a positive impact on your search results, keeping your visitors on your site longer, and converting more customers. And, there’s no better (and free) tool for this than Google Analytics.

In this meetup, we’re going to cover the basics of Google Analytics (GA). (Yes, this is for GA *beginners* only.) This includes:

  • How GA works, setting up GA, and getting around GA’s dashboard
  • How to set up views with filters, understanding the basics of reports
  • Setting Goals for conversion tracking in GA

This meetup was held in February 2019 and February 2018.

Below is the Zoom recording of the February 2019 meetup and you can find the slides here.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted to any level of WordPresser (beginner, intermediate and advanced).

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