SEO is over-analyzed and over-explained. But it really comes down to 1 thing: how well can you connect your website to your audience? The gap between your website and your audience can be difficult to bridge. Fortunately, the best way to connect those two sides is through something that doesn’t require technical knowledge — content marketing.

In this talk, Mark Rogers will walk attendees through everything they need to know to build a content marketing program that grabs attention from search engines. He’ll walk attendees through creating a content strategy, conducting keyword research, writing and optimizing content for SEO, and reviewing success metrics.

Check out the presentation slides.

Would you like to give a presentation at a future meetup? Let us know! All WordPress-related topics are welcome. We also appreciate talks targeted at any level of WordPresser (beginner, intermediate, and advanced).

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